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调查: “线上戏剧”能不能帮助好戏出圈?

调查: “线上戏剧”能不能帮助好戏出圈?

2020年06月24日 14:05 来源:快三平台_江西快三平台-【首充包赔】 参与互动参与互动

  “线上戏剧”能不能帮助好戏出圈?丨调查

新京报记者 郭延冰 摄

快三平台  congyiqingchuqi,guoyouhuominyingtuantiyanchujigou、juyuanfenfenyiguowangyanchu、wangrixianxiahuodongliucundeshipindengjinxingxianshangzhanying,zaidaoxijumimennengkandaooumeidiquyiqingxiangjibaofahou,gedazhumingge、wu、juyuan,yijiniuyuebailaohui、lundunxiqufenfenjiangjingdianyanchuzuopin、yishujie、gongzuofang、dashikedengyixianshangxingshitigongjiguanzhong,zaidaojinqibeijingrenyi68zhounianyuanqingjinianyanchu、shoubuxianshangyinleju《yiaiqiannian》fufeizhibodeng,“xianshangxiju”zaixijuguanzhongxinzhongyijingyouleriqufengfuduoyuandefazhanfangxiang。

  danduiyu“xianshangxiju”,wulunshixijucongyezhehaishiguanzhong,duizheiyixingshidezhichiduchengliangjihua。“xianshangxiju”suanbusuanxiju?yichang“xianshangxiju”zenmedansheng?guanzhonggengxiwangkandaoshenmeyangde“xianshangxiju”?xinjingbaojizhezhuanfangyizhizaitansuoxianshangxijuxinxingshidedamaimailive、shanghaihuajuyishuzhongxin,yijixijucongyezheheduoweiguanzhong,xiangcongtamendetantaozhongxunzhaodaoxinfangxiang。

  演变

  从过往作品点映到直播演出

快三平台  jinnian6yue12ri,duiyubeijingrenminyishujuyuanyushanghaihuajuyishuzhongxindoushiteshudeyitian。anzhaowangniandeguanli,cong2017nianbeijingrenyijianyuan65zhouniankaishizhijindemeinianyuanqingri,shoudoujuchangdouzaishangyanhuaju《chaguan》。erjinnianshoudaoyiqingyingxiang,zaijianyuan68nianzhiji,juyuanjuedingdiyicitongguowangluozhibodexingshiyanchu16geyou30weirenyilaozhongqingsandaiyanyuanbiaoyandexijujingdianpianduan。zheichanglianggebanxiaoshidezaixianyanchu,shishiguankanrencidadao500yuwanci,huayuxiju“xianshangxiju”yanchuleijiemuguankanrenshudadaofengzhi。

快三平台  jihuzaibeijingrenyiyuanqingjinianyanchukaichangdetongyishijian,yuanzai1200duogongliwaideshanghaihuajuyishuzhongxin,shoucituichudexianshangxiju《reganmianzhiwei》congxianshangzouxiangxianxiawanchengleshouyan,suiranxianchangcaiquleguanzhongxianliucuoshi,meichangjin69weiguanzhong,shangzuolv30%,danzhishaorangbufenshanghaiguanzhongshige140yutianhouzhongxinzoujinlejuchang。zheibuyouhenianzhidaodequanxinhuajuzuopin《reganmianzhiwei》ciqiantongguoxianshangzhibodefangshi,zaibzhanzhibojianlideliangxiaoshiyanchudadaole16.5wanrenzaixianshoukan。

  jiezhishangshulianggexijuzaixianyanchuxiangmu,shijianwangqiantuiyi,huayuxijuquancongxinguanfeiyanyiqingchuqikaishi,jinglileguowangjingdianjumuzaixianhuiguzhanying、jubenlangduhui、yunshangle、weiketangdengxingshi。zaozai2yue8ri,beijingyanchugongsibiantuichule“beiyankangyiwenyijingpinxianshangyanchuxilie”,jiezhi4yue3rigongtuichule56qilanmu,shejiyinlehui,xiqu,xijudengbeiyanguowangyanchuneirong。3yue2ri,beijingbaolijuyuande“baoliyunjuyuan”shouqishangxian,gongtuichulexiju、yinlehui、dashike、wenyikangyisigebankuai,qizhongbaokuosanbujinnianyanghuaxijuzhizuodexijuzuopin《beijingren》、《xinyuanye》yu《haiou》。3yue4ri,zhongyanyuanxiantuichu“yunduangejuyuan”,jiangguowangzai“yuanxian”zhongshangyanguodeguoneiwaijingdiangejuzuopinjinghuapianduanfenduoqituisongjiguanzhong。3yue5ri,guojiadajuyuantuichule“tongzhoutongjizhanyiqing·guojiadajuyuanzaixingdong”,dajuyuanchuchuangzuoleduobukangyiticaideyuanchuangzuopinwai,yekaisheleyunzhanlan,yunjuchangdengxianshangneirong,bingtuichuleliangjizhibodezaixianyinlehui,yizhichixuzhiliuyuedi。

  4yue6ri,guoneishougexinpai“xianshangxiju”《dengdaigeduo2.0》wanchenglezhiboshouyan,wangchongzhidaodezheichangzaixianyanchu,liangtianguankanzongrenshugongji29wan,qizhong,4yue5rishangyandiyimudezaixianguanzhongwei18wan,4yue6ridiermudezaixianguanzhong11wan。tongyitian,beijingrenyituichule“xianshangjubenlangdu”,jiezhi5yue25ri,wuqijumuzhibodeliulanliangjin300wanci。5yue13ri,gulouxijuchangjuban“xianshang730jubenlangduhui”hou,gepingtaiguanzhuzongrencichaoguo80wan。

  erduiyuguanzhonglaishuo,yiqingqijianchulehudongcanyushangshuhuayuxijurendezaixianchuangzuowai,oumeixijuquanluxukaiqidexianshangxijuxiangmuchengweijujiaxiaomoshijiandeshouxuan。congshoupimeiguodadouhuigejuyuan、kaneijiyinletingheniuyueaileletuandengzhuminggudianyinleyuantuankaiqiguowangzuopingaoqingzaixianfangyingjidianbo,zaidaobolinxijujietingbaihoucheng“xianshangxijujie”,bailaohui、yiseliezhumingxiandaiwutuanbaqiewakaiqidezaixianzhitijiaoxueqitiankecheng,jiyingguoyinlejuzuoqujiaandelu·laoaide·weibozaiyoutubekaishemeizhouyibuwanzhengremenyinlejufangsongde“the shows must go on!”pindao,oumeixianshangxijufangyingzaiguoqudebannianshijianlidadaoleqiansuoweiyoudejingpenqi。4yuechu,yingguoguojiajuyuanntliveshouciyixianshimianfeidexingshituichushawengxiju《yipuerzhu》gaoqingyingxianghou,zuoweint livezaihuadiqudujiayinjinfangde“xinxianchang”,yetongbuguoneijidashipinpingtaijinxingxianshangzhibo,junbaoliumianfeihuifangyizhou,guoneiguanzhongzaixianshanglingyudiyiciyushijietongbu。

快三平台  danguanzhongkanhao“xianshangxiju”deweilaima?

  争论

  “线上戏剧”可能是把双刃剑

  zaixinjingbaojizheshoujihuilaidebaiyuweiguanzhongwenjuandiaochazhong,jin23.8%deguanzhong“jingchangguankanxianshangyanchu”,42.31%deguanzhongduixianshangxijuchi“yiban”dezhichitaidu,youyisideshi,duoshuguanzhongbiaoshi,tamenduixianshangxijudeqidaibingbuzaiyuguankanwanzhengyanchu,ershiqingxiangyuzaixianshangnengkandaodashike、yishuhudongxiangmuhuozhezhishileidexijujiemu。

  反对方: 观演互动缺失

  zaicicicaifangdeguanzhongzhong,burenke“xianshangxiju”deguanzhongjichudeliyouduowei“quefaxianchangyishigan,guanyanhudongburuxianxia,yanzhirenyuanyuguanzhongyoujuli。”zhiyeweigongwuyuandeguanzhongziweierbiaoshi,zaiyiqingqijiandiyicizaixianshangguankanlentlivegaoqingyingxiangfangyingde《fulankensitan》。taganjuediyicikanyouxinxiangan,yanyuanbiaoyanqueshijingcai,zhitibiaoyanyouqifengfu,fuherenwushedingheqingjiefazhan,yuyanshangyougemo,danshiyanyuandebiaoyanzaiyidingchengdushangmibule。jibianruci,zheichangyanchuyirancunzaijuligan,ganshoubudaowutaibiaoyandeqichang,ganshoubudaoshenbianguanzhonggongtongguanjudemoqi,congxinlidaoshentidounanyitouru。

  yeneirenshishizheiyangjieshizheizhong“queshigan”,qingniandaoyan、yanyuanmougebiaoshi: “dangxijuxuanzelexianshang,yejiudiudiaolexijudeguanyanguanxi,meiyouguanyanguanxidexijushibuwanzhengde。juchangdezhenzhengmeilizaiyu‘cishicike’。”mougebuchongshuo,guanyanguanxizhongdeyizhongshiyanyuanyuguanzhongdeguanxi,danzai“xianshangxiju”derenyishikezheizhongguanxiwufalianzaiyiqi,meiyoulekuaisanpingtaigengmeiyoufankui,“xianshangxiju”daduochengxianjishuxingheguanshangxingyoudoubuzuyipimeiyingshizuopin,tixianchudejiazhifeichangyouxian。

快三平台  cengdanrenguohuajudaoyanyuzhizuorendecongyezheheyeyerenwei,congyishujiaodulailijie“xianshangxiju”,“yanyuanheguanzhongzhijianhuxiangyingxiang”zheiyidianjiuhennanzuodao。tarenwei,jiusuankeyijiejiandianshidaobodejishu,shiyongshitingyuyanjiangwutaishangzhengzaifashengdexijuchangmianchuandijiguanzhong,danbenyinggaishishuangxiangyingxiangdetongdaomuqianzhinengshidanxiang,jibianyouvrjishu,“xianshang”zheizhongfangshiyehennanzaiduanshijianneitidaichuantongdejuchangyanchu。“wulunruhe,kuaisanpingtaidetaiduhelichangshikaifangde,jijide。yinweirenheyizhongxindeyishuxingshizaikaishizhichu,doucengyouguozhengyi。”heyeshuo。

  支持方: 无关形式,看重内容

快三平台  zairentong“xianshangxiju”dezhenyingli,shenweizhiyelvshidexijuguanzhongdaodaozerenwei,suiranxijushi“wutaideyishu”,dansuizhejishudejinbu,guwangjinlai,wutaicongpingdidaoshitouchangzidaomutoutaizidaoshuiniwudingbuduanbianhua,wangluoweibibunengchengweiwutaidexinxingshi。zaidaodaokanlai,xianxiaxiju(hanchenjinshixiju)deguanzhongshenchuxijuzhizhong,bingqieyishizhinengxuanzeyigeshijiaoheguanzhudian,zheiyuyingshiyongmengtaiqijinjingtexiezuhechuangzaodebuduanbianhuadeshijiaoyoubenzhidequbie: “muqiande‘xianshangxiju’bunengtigongzugoudexianchanggan,yushijiunanmianjiguanzhonglaidianjishuyoudian,youxiexijuyingxiangjiubuduangaogezhongjiweiqiehuan,zheizhihuidaozhixijusangshitese。lingyifangmian,‘xianshangxiju’zaimougechengdushangjiefangleguanzhong,keyitucao,keyibiaoda,dankenengshibashuangrenjian。”

快三平台  zaibufenchizhonglitaidudezhenyingzhong,meitirenliuyangrenwei,suiranbutairentong“xianshangxiju”zuoweiyizhongxijuxingshichuxian,dannengxinranjieshou“xianshang”zheizhongxingshi,tarenweizhuyaohaidekanneirong,ruguoshizijixihuandeneirong,xianchanghexianshangdoushua,bufenxianhou。ruguojubuhao,xianchanghexianshangdoujujue。zhiyeweimouxiaoxuebanzhurendeguanzhongwangxingpingzerenwei,“xianshangxiju”shiyizhong“leixiju”dexingshi。tawuxianjiejinyu“xiju”,danqueshaohuoxueruolebufenfenweiganhelinchanggan,jiehuyuxijuyufeixiju、xianchangyishuyufeixianchangyishuzhijian。“‘xianshangxiju’baoliuledabufenguanchangdexijutezheng。yijinnianyiqingqijianntlivexianshangduopingtaixianshimianfeifangyinglaishuo,zheiwuyishijuchangyishudejilu,danzaijiludetongshi,neixiejingzhidejingtouyuyan、houqijianji、faxingyumuhouzhuchuangcaifangyoushiyicengyishudechuangzuo。”

  zishenxijutuiguangren、xijuzimeiti、yanchugongzuozheyangxiaoluanzerenwei,“xianshangxiju”kendingshixiju: “ruguojinjinyongshipinjiashangzhibodefangshilaibiaoyanxianshangxiju,neishizuijichudexianshangxiju。xianshangdeyoushizaiyutongguohulianwangzheiyangyigechaojidapingtai,guanzhongwulunshenchuhedi,zhiyaoyouwangluojishebei,dounengxinshangdaonidezuopin。qishizheishiyizhongkuajieronghe,chuangzuozhekeyichenxiaxinlailejiehulianwangjihulianwangxiangguanchanpindegongnengtexingshenzhishishangmiandewenhua,ranhouzaiyuxijuronghe,zuochuyixieyoutesedezuopin。”

  neiguanzhongjiujingxiwangkandaoshenmeyangde“xianshangxiju”ni?

  期待

  观众希望的“线上戏剧”不在剧目本身

快三平台  yanghuaxijushouxizhizuorenwangkerandui“xianshangxiju”youleyicengxindesikao,tarenweisuowei“xianshang”shizaiyiqingteshutiaojianxia,yuyishuyouguandeshejiaofangan,bunengsuanshiyishumenleibenshen。zaitakanlai,bijiaozhunquedejieshishi“xianshang”jiushiyiqingqijianjidajiayicishejiaodexinjihui,shishejiaofangfa,erbushixijuxingyebenshendefangfaheguize。“jiuxiangyijiagongsinianhui,keyizaijiudianchifandatingbiaoyanxijupianduanzhuxing,danshizheibushixiju。keyi‘yunwan’,danshicongyezheyaohenqingxidizhidaozheiqishishizaizuoxijudewaiyan,bushizaiyangyuxijudegujiahegen。”

  yuwangkerandesikaoleitong,cicijieshoucaifangdeguanzhongdui“zaixianxiju”desuqiuyeduobanbuzaiyuguankanchuantongyiyishangdejumuwanzhengyanchu。zhiyejiaoshiwangxingpingbiaoshixiwang“xianshangxiju”nengcongduoyuanxingdejiaoduqujieshixiju,biru6yue13riwanzaishanghai“shangyangu”kaiyande《bumianzhiye》(sleep no more)yutianmaokuajiedesixiaoshizhiboshigechenggongdexianshangxijuanli,tazaijinliangbaochixianmingdechenjinshiyanchufenggebubianweideqiantixia,chuangzaolejingrendeguanzhongshulianghejingjixiaoneng: “bunanxiangxiangzaiyiqingguohou,gaozhiliangdexianshangdashike、gongzuofang、jubenlangdudengxingshiyexuhuigengshourenqinglai,gengxinyinghuopodadandexijujiaoyu、xijuzhiliao、xijuzhanchudengyiwangluoweiyituode‘xiju+’moshigengzhideguanzhu。yunduanxijujiangchengweiweilaixijufazhanzhongdeyimaizhiliu。”

  guanzhongziweieryeyouleisideguandian,duitaeryan,qidaikandaode“xianshangxiju”chuyijingwuyuanzaiwutaishangkandaodeguoneijingdianxiju、meiyoujihuizaiguoneikandaodeguowaijingdianzuopinwai,tagengxiangtongguozaixiandefangshikandaojingdianxijuzuopindezhizuoguocheng,“renyicengjingchubanguo《chaguan》、《tianxiadiyilou》dengguanyuwutaiyishudexiangguanshuji,xiwangyoujihuitongguogongzuofang,jiangzheixiejumupaiyanguochengjiangjiepujijiguanzhong。”

  guanzhongdaodaozegengjuxiangxiangli,taxiwangzaixianshangshixian“juyuanyunlvxing”,tajieshidao,xiwangweilaidejuyuannengyizhuguanshijiaodailingguanzhongqushijiegedikanxi,congshangfeijidaojiangluo,zouluqujuyuanmaipiao,kanwanzhengdexiju,zheiyangkenenggengyoudairugan。guanzhonglilizexiwangxianshangxijugengkaifang,nengchuxianguanzhongkeyihudongdexiju,biruguanzhongkeyitoupiaoxuanzegushizouxiang,huoshihudongtaoluncanyurenwugushi,bugudingjieju,yinqiguanzhonggengduosikaoyuhudong,qifaxijuchuangxin。

  未来

  “上线”可以成为戏剧营销手段

  damaizaiyiqingqijiantuichule“pingxingmaixianchang”zheiyiyanchuneirongchangpai,jiangyinle、juchangdenggeleiyanchudaposhijian、kongjianxianzhi,zaixianshangchuangzaoyigepingxingdezaixianyanchumoshi。damaimailiveshiyebuzongjingliyoujiabiaoshi,shijishangzaioumeiyijirihanshichang,xijushuzihuaneirongyijingbijiaochengshule,bulunshidianyingyuandedapingmufangying,haishiwangluobofangdouyoubijiaochengshudemoshi,daduoshizuoweixianchangyanchudeyanshengchanpin。lingwai,wangluoshixijufeichanghaodechuanbopingtai,duiyurangxijuchuquan、xiyingengduoguanzhongyoujudadeqianli。yinciyanchuxianshanghua、shuzihuashiguoneiyanchushichangfazhanbiranyaojinglidetansuo,zhishicicideyiqingjiasulezheiyiguocheng。

快三平台  youjiarenwei,muqian“xianshangxiju”defazhandazhikeyifenweiliangdalei: yileishizaixianyanchu,biruzheicirenyiyuanqingzhibo,zheiduixijuchuangzuozheheshipinzhizuodouyoubijiaogaodechuangxinyaoqiu,yifangmianxuyaokaolvxianshangguankandeshijuebiaoda,lingyifangmianduiyujingtoushijiaodeyunyongyaomanzuguanzhongrichangchuantongguanjudetiyan。lingyileishiyuxijuxiangguandeneirong,rupujilei、chuanboleidedashike、taiqianmuhoujiemi、yishujiafangtandeng。“youyanjiubiaoming,shipinshizhuanhualvzuigaodexijuxianshangyingxiaoshouduan,yonggezhongshipinneirongrangguanzhonglejiexiju,duiyupeiyangguanzhong、piaofangxiaoshou、xijuchuquandouyouhenzhongyaodezuoyong。damaizaijinnianyezuolepingtaigongnengdeshengji,jianlilejumuipzhendideng,weizhanshigengduotuiguangleishipinneirongdajianlepingtai。xiwangjinhouguanzhongbuguangshimaipiao,ershitongguolejiegengduoyuxijuxiangguandetaiqianmuhou,zhongcaoxiju,aishangxiju。”danyoujiayebiaoshi,“xianshangxiju”debianxianmoshimuqianrengchuzaitansuojieduan,“congmuqianjigehezuoanlilaikan,chuncuiyikaoxianshangshoupiaoshixianxijuchengbendehuishoubijiaokunnan。damaixianzaiyezaijijitansuoruherang‘shangxian’weixiju‘bianxian’,baokuoxianshangyuxianxiayanchudeliandong、xianshanghudongmoshideyinruhechuangxin、yijiduoyuandexianshangshangyehuamoshi。”

  《reganmianzhiwei》zhihou,chenlifuzedeshanghaihuajuyishuzhongxinshichangbuyezaijinxingfupan,youciyejinrule“yanchuzaixianhua”dekaifayutantaojieduan。chenlijuedeshanghaihuajuyishuzhongxinwangnianyeyoumingxingleiyanchu,danxiangduichangcibingbuduo,ruojiejianntlivedemoshi,weilaikeyiyifufeidianbodexingshiranggengduodeguanzhongkandaomingxingbanyanchu。lingyifangmian,shanghaihuajuyishuzhongxinyijingzuolewuniande“xinwenbenfuhuajihua”,qizhongdexiaojuchangyuanchuangjumukeyichangshigenyixiezhibowangzhanxingchengzhanlvehezuo,zaimeiyougongyanqianxianfangdaoxianshangjiguanzhongkan,yinweiguanzhongfade“danmu”duizhuchuanglaishuoshihenhaodejishifankui。“dangzhizuotuanduikandaozheixiefuhuazuopinzhenshideguanzhongfankuizhihou,huilaizaijingxindamo,zuizhonghuiguidaojuchangjiangqishangyehua,huoxuguanzhongrenkeduhuigenggao。 ”

  ★延展阅读: 一场在线演出如何制作?

  北京人艺院庆纪念演出

  zhiboxianchangshiyongle6gejiwei,caiyonglexianchangdaobozhibodejishushouduan。damaidepaishehezhibotuanduishenducanyulewutaipailianyuhechengdeguocheng,zheiyangnengshuxiyanyuandezouwei,fangbianshejijingtouyuyan。zhibozhongdeyaodian,shijinkenengshixianjingtouqiehuandejiezouyuxijujiezouxiangfu,rangguanzhongganshoudaoyanyuandebiaoyanyijixijudezhangli。chuyanchubenshenwai,zhengchangjinianyanchuyecehualehoutaitanban,zheishixianshangxijunengfujiajiguanzhongdexinneirong。

  《热干面之味》线上演出

快三平台  yubeijingrenyiyuanqingzhibobeihouyouzhejingyanfengfudezhiboyuxuanfatuanduizuozhichengbutong,shanghaihuajuyishuzhongxinxuanzedepingtaibingfeizhuanyexijuzhibopingtai,danzheigexiangmudexianshangxinzengneirongshi,rangguanzhongcanyudao“zhibozhong”。chenlijieshaoshuo,《reganmianzhiwei》xianshangyanchutuichuqian,cengzhenduiguanzhongzuoguoyiciwenjuandiaoyan,80%deguanzhongxuanzele“bzhan”,zhihoujiuyoulegentamendehezuo。zhibodangtianchenlifaxian,zai《reganmianzhiwei》yigebanxiaoshideyanchushijianli,zhengchangyanchuguanzhongpingjuntingliushizhangwei21fenzhong,shuomingguanzhongdabufenbushicongtoukandaowei。congyanchuhoudediaoyanzhongtalejiedao,congtoukandaoweideguanzhongshibijiaozishende“huajumi”,yinjiuweijinjuchang,xiangnianjuchang。

  xinjingbaojizhe liuzhen guoyanbing

【编辑:苏亦瑜】
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